Postcards are proven to produce all kind of sales activity for business. Internet marketers have used them to generate profitable website traffic. Direct marketers have used them to generate sales leads. Retail stores have used them to attract "pre-sold" customers.
Postcards are small so it doesn't take much time to create a sales message for them. The small size also makes printing, addressing and mailing postcards a quick job. Your postcards can be in the mail a few days after you decide to use them. 2 or 3 days later you'll be getting sales from them.
Postcards get delivered ready to read. They can't be ignored like other types of advertising. This guarantees maximum exposure for your sales message. Think about it. Did you ever discard a postcard without first looking at it to find out what it was about, leaflets are flimsy and get discarded.
A banner headline – information of offer/services – call to action (go to website or call this number for further Information.
Postcards are simple and inexpensive to use, you can get a mailing list for a target market, or deliver them yourself. (Good Exercise)
It's easy to test the profitability of a postcard. Just send it to a small group of prospects to see how many reply. If you're not pleased with the results, revise it and repeat the test. Once you're happy with the results you can send out a larger mailing.
